{"id":2124,"date":"2020-08-24T02:54:44","date_gmt":"2020-08-23T23:29:00","guid":{"rendered":"https:\/\/hsaatchi.com\/mag\/?p=2124"},"modified":"2021-08-16T16:47:31","modified_gmt":"2021-08-16T12:17:31","slug":"%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7","status":"publish","type":"post","link":"https:\/\/hsaatchi.com\/mag\/%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7\/","title":{"rendered":"\u0647\u062f\u06cc\u0647 \u0637\u0644\u0627 \u0648 \u062c\u0648\u0627\u0647\u0631 \u062e\u0627\u0646\u062f\u0627\u0646 \u0647\u0627\u06cc \u0633\u0644\u0637\u0646\u062a\u06cc \u0633\u0631\u0627\u0633\u0631 \u062f\u0646\u06cc\u0627"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">\u0644\u06cc\u0633\u062a \u0645\u062d\u062a\u0648\u0627<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hsaatchi.com\/mag\/%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7\/#%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%87%D8%A7%DB%8C%DB%8C_%D8%A7%D8%B2_%D8%B7%D9%84%D8%A7_%D9%88_%D8%AC%D9%88%D8%A7%D9%87%D8%B1%D8%A7%D8%AA_%D8%AE%D8%A7%D9%86%D8%AF%D8%A7%D9%86_%D9%87%D8%A7%DB%8C_%D8%B3%D9%84%D8%B7%D9%86%D8%AA%DB%8C\" title=\"\u0646\u0645\u0648\u0646\u0647 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href=\"https:\/\/hsaatchi.com\/mag\/%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7\/#1_%D8%B3%D9%86%D8%AC%D8%A7%D9%82_%D8%B3%DB%8C%D9%86%D9%87_%DB%8C%D8%A7%D9%82%D9%88%D8%AA_%DA%A9%D8%A8%D9%88%D8%AF%D8%8C_%D9%87%D8%AF%DB%8C%D9%87_%D8%B1%D9%88%D8%B2_%D9%82%D8%A8%D9%84_%D8%A7%D8%B2_%D8%B9%D8%B1%D9%88%D8%B3%DB%8C_%D9%85%D9%84%DA%A9%D9%87_%D8%A7%D9%86%DA%AF%D9%84%D8%B3%D8%AA%D8%A7%D9%86\" title=\"1. \u0633\u0646\u062c\u0627\u0642 \u0633\u06cc\u0646\u0647 \u06cc\u0627\u0642\u0648\u062a \u06a9\u0628\u0648\u062f\u060c \u0647\u062f\u06cc\u0647 \u0631\u0648\u0632 \u0642\u0628\u0644 \u0627\u0632 \u0639\u0631\u0648\u0633\u06cc \u0645\u0644\u06a9\u0647 \u0627\u0646\u06af\u0644\u0633\u062a\u0627\u0646\">1. \u0633\u0646\u062c\u0627\u0642 \u0633\u06cc\u0646\u0647 \u06cc\u0627\u0642\u0648\u062a 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href=\"https:\/\/hsaatchi.com\/mag\/%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7\/#3_%D8%AA%D8%A7%D8%AC_%D8%B4%DA%A9%D8%B3%D8%AA%D9%87_%DB%8C_%D8%A7%D9%84%DB%8C%D8%B2%D8%A7%D8%A8%D8%AA_%D8%AF%D9%88%D9%85_%D8%A7%D9%86%DA%AF%D9%84%D8%B3%D8%AA%D8%A7%D9%86\" title=\"3. \u062a\u0627\u062c \u0634\u06a9\u0633\u062a\u0647 \u06cc \u0627\u0644\u06cc\u0632\u0627\u0628\u062a \u062f\u0648\u0645 (\u0627\u0646\u06af\u0644\u0633\u062a\u0627\u0646)\">3. \u062a\u0627\u062c \u0634\u06a9\u0633\u062a\u0647 \u06cc \u0627\u0644\u06cc\u0632\u0627\u0628\u062a \u062f\u0648\u0645 (\u0627\u0646\u06af\u0644\u0633\u062a\u0627\u0646)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hsaatchi.com\/mag\/%d9%87%d8%af%db%8c%d9%87-%d8%b7%d9%84%d8%a7-%d9%88-%d8%ac%d9%88%d8%a7%d9%87%d8%b1-%d8%ae%d8%a7%d9%86%d8%af%d8%a7%d9%86-%d9%87%d8%a7%db%8c-%d8%b3%d9%84%d8%b7%d9%86%d8%aa%db%8c-%d8%b3%d8%b1%d8%a7%d8%b3%d8%b1-%d8%af%d9%86%db%8c%d8%a7\/#4_%D8%AA%D8%AE%D9%85_%D9%85%D8%B1%D8%BA_%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%A8%D8%B1%DA%98%D9%87%D8%8C_%D9%87%D8%AF%D8%A7%DB%8C%D8%A7%DB%8C_%D8%B9%DB%8C%D8%AF_%D9%BE%D8%A7%DA%A9_%D8%AA%D8%B2%D8%A7%D8%B1_%D8%B1%D9%88%D8%B3%DB%8C%D9%87_%D8%A8%D9%87_%D9%87%D9%85%D8%B3%D8%B1%D8%B4\" title=\"4. \u062a\u062e\u0645 \u0645\u0631\u063a \u0647\u0627\u06cc \u0641\u0627\u0628\u0631\u0698\u0647\u060c \u0647\u062f\u0627\u06cc\u0627\u06cc \u0639\u06cc\u062f \u067e\u0627\u06a9 \u062a\u0632\u0627\u0631 \u0631\u0648\u0633\u06cc\u0647 \u0628\u0647 \u0647\u0645\u0633\u0631\u0634\">4. \u062a\u062e\u0645 \u0645\u0631\u063a \u0647\u0627\u06cc \u0641\u0627\u0628\u0631\u0698\u0647\u060c \u0647\u062f\u0627\u06cc\u0627\u06cc \u0639\u06cc\u062f 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id=\"1_%D8%B3%D9%86%D8%AC%D8%A7%D9%82_%D8%B3%DB%8C%D9%86%D9%87_%DB%8C%D8%A7%D9%82%D9%88%D8%AA_%DA%A9%D8%A8%D9%88%D8%AF%D8%8C_%D9%87%D8%AF%DB%8C%D9%87_%D8%B1%D9%88%D8%B2_%D9%82%D8%A8%D9%84_%D8%A7%D8%B2_%D8%B9%D8%B1%D9%88%D8%B3%DB%8C_%D9%85%D9%84%DA%A9%D9%87_%D8%A7%D9%86%DA%AF%D9%84%D8%B3%D8%AA%D8%A7%D9%86\"><\/span><strong>1<\/strong>. \u0633\u0646\u062c\u0627\u0642 \u0633\u06cc\u0646\u0647 \u06cc\u0627\u0642\u0648\u062a \u06a9\u0628\u0648\u062f\u060c \u0647\u062f\u06cc\u0647 \u0631\u0648\u0632 \u0642\u0628\u0644 \u0627\u0632 \u0639\u0631\u0648\u0633\u06cc \u0645\u0644\u06a9\u0647 \u0627\u0646\u06af\u0644\u0633\u062a\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0644\u06a9\u0647 \u0648\u06cc\u06a9\u062a\u0648\u0631\u06cc\u0627 \u0639\u0644\u0627\u0642\u0647 \u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u06cc\u0627\u0642\u0648\u062a \u06a9\u0628\u0648\u062f \u062f\u0627\u0634\u062a. \u0686\u0646\u062f \u0631\u0648\u0632 \u067e\u06cc\u0634 \u0627\u0632 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https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2020\/08\/22-585x482.jpg 585w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%D8%AA%D8%A7%D8%AC_%D8%B4%DA%A9%D8%B3%D8%AA%D9%87_%DB%8C_%D8%A7%D9%84%DB%8C%D8%B2%D8%A7%D8%A8%D8%AA_%D8%AF%D9%88%D9%85_%D8%A7%D9%86%DA%AF%D9%84%D8%B3%D8%AA%D8%A7%D9%86\"><\/span><strong>3<\/strong>. \u062a\u0627\u062c \u0634\u06a9\u0633\u062a\u0647 \u06cc \u0627\u0644\u06cc\u0632\u0627\u0628\u062a \u062f\u0648\u0645 (\u0627\u0646\u06af\u0644\u0633\u062a\u0627\u0646)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u0646 \u062a\u0627\u062c \u0627\u0644\u0645\u0627\u0633 \u0646\u0634\u0627\u0646 \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0631 \u0631\u0648\u06cc \u0633\u0631 \u0645\u0644\u06a9\u0647 \u0627\u0644\u06cc\u0632\u0627\u0628\u062a \u062f\u06cc\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f\u060c \u062f\u0631 \u0631\u0648\u0632 \u0639\u0631\u0648\u0633\u06cc \u0627\u0634 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id=\"4_%D8%AA%D8%AE%D9%85_%D9%85%D8%B1%D8%BA_%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%A8%D8%B1%DA%98%D9%87%D8%8C_%D9%87%D8%AF%D8%A7%DB%8C%D8%A7%DB%8C_%D8%B9%DB%8C%D8%AF_%D9%BE%D8%A7%DA%A9_%D8%AA%D8%B2%D8%A7%D8%B1_%D8%B1%D9%88%D8%B3%DB%8C%D9%87_%D8%A8%D9%87_%D9%87%D9%85%D8%B3%D8%B1%D8%B4\"><\/span>4. \u062a\u062e\u0645 \u0645\u0631\u063a \u0647\u0627\u06cc \u0641\u0627\u0628\u0631\u0698\u0647\u060c \u0647\u062f\u0627\u06cc\u0627\u06cc \u0639\u06cc\u062f \u067e\u0627\u06a9 \u062a\u0632\u0627\u0631 \u0631\u0648\u0633\u06cc\u0647 \u0628\u0647 \u0647\u0645\u0633\u0631\u0634<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0633\u0646\u062a \u0631\u0646\u06af \u0622\u0645\u06cc\u0632\u06cc \u062a\u062e\u0645 \u0645\u0631\u063a \u0647\u0627 \u0628\u0631\u0627\u06cc \u0639\u06cc\u062f \u067e\u0627\u06a9 \u0627\u0632 \u0632\u0645\u0627\u0646 \u0647\u0627\u06cc \u0642\u062f\u06cc\u0645 \u062f\u0631 \u0631\u0648\u0633\u06cc\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 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src=\"https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2020\/08\/44.jpg\" alt=\"\" width=\"372\" height=\"248\" srcset=\"https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2020\/08\/44.jpg 615w, https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2020\/08\/44-300x200.jpg 300w, https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2020\/08\/44-585x389.jpg 585w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%D8%AF%D8%B3%D8%AA%D8%A8%D9%86%D8%AF_%D8%AC%D9%88%D8%A7%D9%87%D8%B1%D8%8C_%D9%87%D8%AF%DB%8C%D9%87_%D9%BE%D9%86%D8%AC%D9%85%DB%8C%D9%86_%D8%B3%D8%A7%D9%84%DA%AF%D8%B1%D8%AF_%D8%A7%D8%B2%D8%AF%D9%88%D8%A7%D8%AC_%D8%B4%D8%A7%D9%87%D8%B2%D8%A7%D8%AF%D9%87_%D9%81%DB%8C%D9%84%DB%8C%D9%BE_%D9%88_%D9%85%D9%84%DA%A9%D9%87_%D8%A7%D9%86%DA%AF%D9%84%D8%B3%D8%AA%D8%A7%D9%86\"><\/span>5. \u062f\u0633\u062a\u0628\u0646\u062f \u062c\u0648\u0627\u0647\u0631\u060c \u0647\u062f\u06cc\u0647 \u067e\u0646\u062c\u0645\u06cc\u0646 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