{"id":2258,"date":"2020-09-04T04:11:29","date_gmt":"2020-09-04T00:45:45","guid":{"rendered":"https:\/\/hsaatchi.com\/mag\/?p=2258"},"modified":"2023-04-12T16:42:16","modified_gmt":"2023-04-12T12:12:16","slug":"%d9%82%db%8c%d9%85%d8%aa-%d8%a7%d9%84%d9%85%d8%a7%d8%b3-%d8%a8%d8%a7-%d8%b4%d9%86%d8%a7%d8%b3%d9%86%d8%a7%d9%85%d9%87-%d9%85%d8%b9%d8%aa%d8%a8%d8%b1-%da%86%da%af%d9%88%d9%86%d9%87-%d9%82%db%8c%d9%85%d8%aa-%da%af%d8%b0%d8%a7%d8%b1%db%8c-%d8%b4%d8%af%d9%87%d8%9f","status":"publish","type":"post","link":"https:\/\/hsaatchi.com\/mag\/%d9%82%db%8c%d9%85%d8%aa-%d8%a7%d9%84%d9%85%d8%a7%d8%b3-%d8%a8%d8%a7-%d8%b4%d9%86%d8%a7%d8%b3%d9%86%d8%a7%d9%85%d9%87-%d9%85%d8%b9%d8%aa%d8%a8%d8%b1-%da%86%da%af%d9%88%d9%86%d9%87-%d9%82%db%8c%d9%85%d8%aa-%da%af%d8%b0%d8%a7%d8%b1%db%8c-%d8%b4%d8%af%d9%87%d8%9f\/","title":{"rendered":"\u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0686\u06af\u0648\u0646\u0647 \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc \u0634\u062f\u0647\u061f"},"content":{"rendered":"

\u062d\u0627\u0644\u0627 \u06a9\u0647 \u0628\u0627 4C’s \u0627\u0644\u0645\u0627\u0633 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u0645 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u062d\u0648\u0647 \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633<\/strong> \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n

1.\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200f\u062a\u0648\u0627\u0646\u06cc\u0645 \u0627\u0644\u0645\u0627\u0633\u06cc \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0631\u0627 \u0642\u06cc\u0645\u062a\u200f \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u0645\u061f<\/p>\n

2.\u0622\u06cc\u0627 \u0645\u0631\u062c\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f<\/p>\n

\u0622\u0634\u0646\u0627\u0626\u06cc \u0628\u0627 \u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a (Martin Rapaport)<\/p>\n

\"\"\"\u0645\u0627\u0631\u062a\u06cc\u0646<\/p>\n

\u067e\u0627\u06cc\u062a\u062e\u062a \u0628\u0631\u0644\u06cc\u0627\u0646 \u062c\u0647\u0627\u0646 \u0634\u0647\u0631 \u0622\u0646\u062a\u0648\u0631\u067e \u062f\u0631 \u06a9\u0634\u0648\u0631 \u0628\u0644\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0642\u06cc\u0645\u062a\u200f \u0627\u0644\u0645\u0627\u0633<\/a> \u0647\u0631\u0647\u0641\u062a\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0647\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200f\u06af\u0631\u062f\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0647\u0631 \u0627\u06a9\u062b\u0631 \u0628\u0632\u0631\u06af\u0627\u0646 \u0648 \u0645\u0639\u062f\u0646 \u200f\u062f\u0627\u0631\u0627\u0646 \u0627\u0644\u0645\u0627\u0633 \u062f\u0646\u06cc\u0627 \u0648 \u0628\u0637\u0648\u0631 \u06a9\u0644\u06cc \u062a\u0645\u0627\u0645 \u0628\u0632\u0631\u06af\u0627\u0646 \u0627\u0644\u0645\u0627\u0633 \u062f\u0646\u06cc\u0627 \u062d\u0636\u0648\u0631 \u062f\u0627\u0631\u0646\u062f \u0648 \u062d\u062c\u0645 \u0628\u0632\u0631\u06af\u06cc \u0627\u0632 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u0645\u0627\u0633 \u200f\u0647\u0627\u06cc \u062e\u0627\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0647\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200f\u06af\u06cc\u0631\u062f.<\/strong> \u0644\u06cc\u0633\u062a \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633<\/strong> \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u062f\u0631 \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 \u0628\u0627 \u0631\u06cc\u0627\u0633\u062a \u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a (Martin Rapaport) \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200f\u06af\u0631\u062f\u062f.<\/p>\n

\u0631\u0626\u06cc\u0633 \u06af\u0631\u0648\u0647 Rapaport\u060c \u0628\u0646\u06cc\u0627\u0646\u06af\u0630\u0627\u0631 \u0648 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f\u0647 \u0644\u06cc\u0633\u062a \u062c\u0647\u0627\u0646\u06cc \u0642\u06cc\u0645\u062a\u200f \u06af\u0630\u0627\u0631\u06cc \u0627\u0644\u0645\u0627\u0633<\/strong> (Rapaport) \u0648 \u0634\u0628\u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0644\u0645\u0627\u0633<\/strong> (RapNet) \u0627\u0633\u062a.<\/p>\n

\u0642\u06cc\u0645\u062a \u200f\u0627\u0644\u0645\u0627\u0633 \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h2>\n

\u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0646\u0639\u062a \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633<\/strong> \u0627\u0632 \u0633\u0627\u0644 1975 \u062f\u0631 \u0622\u0646\u062a\u0648\u0631\u067e \u0628\u0644\u0698\u06cc\u06a9 \u0628\u0627 \u0639\u0646\u0627\u0648\u06cc\u0646 \u00a0Cleaver\u0648 Rough Sorter \u0622\u063a\u0627\u0632 \u06a9\u0631\u062f. \u062f\u0631 \u0633\u0627\u0644 1978\u060c \u0627\u0648 \u0634\u0631\u06a9\u062a Rapaport\u060c \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633<\/strong> \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0623\u0633\u06cc\u0633 \u06a9\u0631\u062f \u0648 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u062f\u0631\u062c\u0647 \u0628\u0646\u062f\u06cc \u0627\u0644\u0645\u0627\u0633\u200f \u0647\u0627\u06cc \u0628\u06cc\u0631\u0646\u06af\u060c \u0628\u0631 \u0622\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f.<\/p>\n

\"\"\"\u0642\u06cc\u0645\u062a\u200f<\/p>\n

\u062f\u0631 \u0633\u0627\u0644 1980\u060c \u0627\u0648 RapNet – Rapaport Network\u060c \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0634\u0628\u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0627\u0644\u0645\u0627\u0633 \u062f\u0631 \u062c\u0647\u0627\u0646 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f. RapNet \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0644\u06cc\u0633\u062a \u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u200f \u06af\u0630\u0627\u0631\u06cc \u0627\u0644\u0645\u0627\u0633<\/strong> \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0628\u06cc\u0634 \u0627\u0632 7000 \u0639\u0636\u0648 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u0645\u0627\u0633 \u062f\u0631 80 \u06a9\u0634\u0648\u0631 \u062c\u0647\u0627\u0646 \u062f\u0627\u0631\u062f.<\/p>\n

\u06af\u0631\u0648\u0647 Rapaport \u062e\u062f\u0645\u0627\u062a \u062f\u0631\u062c\u0647\u200f \u0628\u0646\u062f\u06cc \u0648 \u0635\u062f\u0648\u0631 \u06af\u0648\u0627\u0647\u06cc\u0646\u0627\u0645\u0647 \u0627\u0644\u0645\u0627\u0633 \u0631\u0627 \u0628\u0627 \u062e\u062f\u0645\u0627\u062a GIA Lab Direct \u062f\u0631 \u0647\u0646\u062f\u060c \u0627\u0633\u0631\u0627\u0626\u06cc\u0644 \u0648 \u0628\u0644\u0698\u06cc\u06a9 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200f\u062f\u0647\u062f. \u0628\u062e\u0634 \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647\u060c \u0645\u0646\u0627\u0642\u0635\u0647 \u200f\u0647\u0627\u06cc \u0627\u0644\u0645\u0627\u0633 \u0631\u0627\u0641 \u0648 \u062a\u0631\u0627\u0634\u200f\u062e\u0648\u0631\u062f\u0647 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200f\u062f\u0647\u062f \u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u06cc\u0646 \u0627\u0644\u0645\u0644\u0644\u06cc 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\u0627\u0633\u062a.\u00a0 \u06af\u0631\u0648\u0647 Rapaport \u0645\u062f\u0627\u0641\u0639 \u0627\u0635\u0644\u06cc \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u0644\u0645\u0627\u0633 \u0622\u0632\u0627\u062f\u060c \u0645\u0646\u0635\u0641\u0627\u0646\u0647\u060c \u06a9\u0627\u0631\u0622\u0645\u062f \u0648 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0633\u062a. \u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u0646\u0642\u0634 \u0627\u0633\u0627\u0633\u06cc \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u067e\u0631\u0648\u0633\u0647 \u06a9\u06cc\u0645\u0628\u0631\u0644\u06cc \u0627\u06cc\u0641\u0627 \u06a9\u0631\u062f. \u0648\u06cc \u06cc\u06a9 \u0645\u062f\u0627\u0641\u0639 \u0642\u0648\u06cc \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0648 \u062a\u062c\u0627\u0631\u062a \u0628\u0627 \u0627\u062e\u0644\u0627\u0642 \u0627\u0644\u0645\u0627\u0633 \u0648 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0628\u062e\u0634 \u062a\u062c\u0627\u0631\u062a \u0639\u0627\u062f\u0644\u0627\u0646\u0647 \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u0644\u06cc\u0648\u0646\u200f \u0647\u0627 \u0646\u0641\u0631 \u0627\u0632 \u062d\u0641\u0627\u0631\u0627\u0646 \u0635\u0646\u0639\u062a \u06af\u0631 \u0641\u0642\u06cc\u0631\u060c \u0628\u0631\u0634 \u200f\u06a9\u0627\u0631 \u0627\u0644\u0645\u0627\u0633 \u0648 \u0633\u0627\u0632\u0646\u062f\u06af\u0627\u0646 \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0645\u06cc\u200f\u0634\u0648\u062f.\u00a0 \u0627\u06cc\u0646 \u0639\u0636\u0648\u06cc\u062a \u0647\u0627 \u0634\u0627\u0645\u0644: \u0635\u0646\u062f\u0648\u0642 \u062e\u06cc\u0631\u06cc\u0647 \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u06a9\u0648\u062f\u06a9\u0627\u0646\u060c \u0645\u062f\u06cc\u0631 \u0627\u0646\u062c\u0645\u0646 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0648 \u0648\u0627\u0631\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0644\u0645\u0627\u0633 \u0627\u06cc\u0627\u0644\u0627\u062a \u0645\u062a\u062d\u062f\u0647\u060c \u0639\u0636\u0648 \u0628\u0627\u0634\u06af\u0627\u0647 \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0627\u0644\u0645\u0627\u0633 \u062f\u0631 \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 (\u0645\u062f\u06cc\u06311984-1990)\u060c \u0639\u0636\u0648 \u0627\u0646\u062c\u0645\u0646 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0644\u0645\u0627\u0633 \u062f\u0631 \u0627\u0633\u0631\u0627\u0626\u06cc\u0644 \u0627\u0633\u062a. \u0639\u0636\u0648 \u0628\u0648\u0631\u0633 \u0627\u0644\u0645\u0627\u0633 \u0628\u0644\u0698\u06cc\u06a9\u060c \u0639\u0636\u0648 \u0634\u0648\u0631\u0627\u06cc \u0633\u0646\u06af \u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u06cc<\/strong> \u0648 \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0647\u0646\u062f\u060c \u0639\u0636\u0648 \u0641\u062f\u0631\u0627\u0633\u06cc\u0648\u0646 \u0627\u0644\u0645\u0627\u0633 \u0647\u0646\u06af \u06a9\u0646\u06af \u0648 …\u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0645\u0646\u0635\u0641\u0627\u0646\u0647 \u062a\u0623\u06cc\u06cc\u0646 \u0645\u06cc\u200f\u06a9\u0646\u062f. \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u0634\u062e\u0635\u0627\u062a \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0627\u0644\u0645\u0627\u0633 \u062a\u0623\u062b\u06cc\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0645\u0630\u0627\u06a9\u0631\u0627\u062a \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0648 \u062e\u0631\u06cc\u062f\u0627\u0631 \u06af\u0630\u0627\u0634\u062a\u0647 \u0648 \u0642\u06cc\u0645\u062a \u0646\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200f\u06a9\u0646\u062f.<\/p>\n

\"\u0644\u06cc\u0633\u062a<\/p>\n

\"\"\u0627\u0645\u0631\u0648\u0632\u0647 \u062f\u0631 \u062a\u0645\u0627\u0645 \u062f\u0646\u06cc\u0627 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u0627\u0644\u0645\u0627\u0633<\/strong><\/a> \u0627\u0632 Rapaport \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f \u0627\u0645\u0627 \u0645\u062e\u0627\u0644\u0641\u0627\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0628\u0631\u062e\u06cc \u0634\u0631\u06a9\u062a\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0645\u0639\u0627\u0645\u0644\u0647 \u0627\u0644\u0645\u0627\u0633 \u0647\u0633\u062a\u0646\u062f \u0645\u0639\u062a\u0642\u062f\u0646\u062f \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0646 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0644\u0645\u0627\u0633\u060c \u0635\u0646\u0639\u062a \u0627\u0644\u0645\u0627\u0633<\/strong> \u0631\u0627 \u062e\u0631\u0627\u0628 \u0645\u06cc\u200f\u06a9\u0646\u062f. \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0628\u0627\u0632\u0627\u0631 \u0627\u0644\u0645\u0627\u0633<\/strong> \u062e\u0648\u0627\u0633\u062a\u0627\u0631 \u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u0642\u06cc\u0645\u062a \u0622\u0646 \u0646\u06cc\u0633\u062a.<\/p>\n

 <\/p>\n

Rapaport<\/strong> \u0645\u06cc\u200f\u06af\u0648\u06cc\u062f:<\/strong><\/p>\n

( \u0627\u0644\u0645\u0627\u0633 \u200f\u0647\u0627 \u0642\u0637\u0639\u0627\u064b \u06cc\u06a9 \u06a9\u0627\u0644\u0627 \u0647\u0633\u062a\u0646\u062f. \u0634\u0645\u0627 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u067e\u0648\u0644 \u0645\u06cc\u200f\u062e\u0631\u06cc\u062f \u0648 \u0645\u06cc\u200f\u0641\u0631\u0648\u0634\u06cc\u062f. \u0622\u0646\u0647\u0627 \u062f\u0627\u0631\u0627\u06cc \u0645\u0646\u0627\u0628\u0639 \u0637\u0628\u06cc\u0639\u06cc \u0627\u0645\u0627 \u0645\u062d\u062f\u0648\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0647\u200f \u062e\u0648\u0628\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u200f \u0627\u0646\u062f\u060c \u062f\u0627\u0631\u0627\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0622\u0632\u0645\u0627\u06cc\u0634 \u0648 \u062f\u0631\u062c\u0647 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u200f\u0627\u0646\u062f \u0648 \u062f\u0631 \u062a\u0645\u0627\u0645 \u062f\u0646\u06cc\u0627 \u0642\u0627\u0628\u0644 \u0645\u0639\u0627\u0645\u0644\u0647 \u0647\u0633\u062a\u0646\u062f).<\/p>\n","protected":false},"excerpt":{"rendered":"

1.\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200f\u062a\u0648\u0627\u0646\u06cc\u0645 \u0627\u0644\u0645\u0627\u0633\u06cc \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0631\u0627 \u0642\u06cc\u0645\u062a\u200f \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u0645\u061f
\n2.\u0622\u06cc\u0627 \u0645\u0631\u062c\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f
\n\u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0646\u0639\u062a \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0627\u0632 \u0633\u0627\u0644 1975 \u062f\u0631 \u0622\u0646\u062a\u0648\u0631\u067e \u0628\u0644\u0698\u06cc\u06a9 \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0623\u0633\u06cc\u0633 \u06a9\u0631\u062f…..<\/p>\n","protected":false},"author":6,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"yoast_head":"\n\u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0686\u06af\u0648\u0646\u0647 \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc \u0634\u062f\u0647\u061f | \u0645\u062c\u0644\u0647 \u062a\u062e\u0635\u0635\u06cc \u0637\u0644\u0627 \u0648 \u062c\u0648\u0627\u0647\u0631 \u0647\u0627\u062a\u0641 \u0633\u0627\u0639\u062a\u0686\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hsaatchi.com\/mag\/\u0642\u06cc\u0645\u062a-\u0627\u0644\u0645\u0627\u0633-\u0628\u0627-\u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647-\u0645\u0639\u062a\u0628\u0631-\u0686\u06af\u0648\u0646\u0647-\u0642\u06cc\u0645\u062a-\u06af\u0630\u0627\u0631\u06cc-\u0634\u062f\u0647\u061f\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0686\u06af\u0648\u0646\u0647 \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc \u0634\u062f\u0647\u061f\" \/>\n<meta property=\"og:description\" content=\"1.\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200f\u062a\u0648\u0627\u0646\u06cc\u0645 \u0627\u0644\u0645\u0627\u0633\u06cc \u0628\u0627 \u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647 \u0645\u0639\u062a\u0628\u0631 \u0631\u0627 \u0642\u06cc\u0645\u062a\u200f \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u0645\u061f 2.\u0622\u06cc\u0627 \u0645\u0631\u062c\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f \u0645\u0627\u0631\u062a\u06cc\u0646 \u0631\u0627\u067e\u0627\u067e\u0648\u0631\u062a \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0646\u0639\u062a \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0627\u0632 \u0633\u0627\u0644 1975 \u062f\u0631 \u0622\u0646\u062a\u0648\u0631\u067e \u0628\u0644\u0698\u06cc\u06a9 \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc \u0642\u06cc\u0645\u062a \u0627\u0644\u0645\u0627\u0633 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0623\u0633\u06cc\u0633 \u06a9\u0631\u062f.....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hsaatchi.com\/mag\/\u0642\u06cc\u0645\u062a-\u0627\u0644\u0645\u0627\u0633-\u0628\u0627-\u0634\u0646\u0627\u0633\u0646\u0627\u0645\u0647-\u0645\u0639\u062a\u0628\u0631-\u0686\u06af\u0648\u0646\u0647-\u0642\u06cc\u0645\u062a-\u06af\u0630\u0627\u0631\u06cc-\u0634\u062f\u0647\u061f\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0645\u062c\u0644\u0647 \u062a\u062e\u0635\u0635\u06cc \u0637\u0644\u0627 \u0648 \u062c\u0648\u0627\u0647\u0631 \u0647\u0627\u062a\u0641 \u0633\u0627\u0639\u062a\u0686\u06cc\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T00:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T12:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hsaatchi.com\/mag\/wp-content\/uploads\/2021\/05\/4zxzZd6BULPBaHHkG7PtSmxYH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"333\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u06af\u0627\u0644\u0631\u06cc \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0647\u0627\u062a\u0641 \u0633\u0627\u0639\u062a\u0686\u06cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u06af\u0627\u0644\u0631\u06cc \u062c\u0648\u0627\u0647\u0631\u0627\u062a \u0647\u0627\u062a\u0641 \u0633\u0627\u0639\u062a\u0686\u06cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" 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